Siddharth Rateria – CEO
Representing the next generation of Rugs & Riches, Siddharth Rateria blends modern strategy with inherited values. With a client-focused mindset, he leads the company into global markets by ensuring a seamless and trustworthy experience — from first sketch to final delivery. His mission is to simplify, elevate, and deliver with care.
“We want to be a one-stop shop. Our clients shouldn’t have to worry about anything beyond placing the order — the design, sampling, logistics, trust, everything else is taken care of by us. We take great pride in that.”
Siddharth has a passion for perfection — in both his work and his vision. A global traveler with a sharp sense of fashion, he has a keen eye for emerging trends and timeless style.
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